Shoves

Restrictions imposed by regulators and/or laws that restrict an individual's freedom to behave in certain ways. Breaking a sanction can lead to punishments.

Mandated Choice

People are required to make a decision by law.

Examples

• Can't buy cigarettes under 18
• Can't buy alcohol under 18

Positives

• More effective than nudges
• Proven to work
• More likely to create a measurable outcome

Negatives

• Underground / black market
• Expensive to enforce - opportunity cost